Saturday, February 22, 2020

Globalization Assignment Example | Topics and Well Written Essays - 500 words - 3

Globalization - Assignment Example The purpose of this paper is to describe the advantages and disadvantages of the globalization movement. The globalization movement has brought had a positive impact on society. It has tremendously increased the trade to goods and services worldwide. One of the nations that has benefited the most from globalization is China. China is the biggest exporter of goods worldwide. China’s exports totaled $2.057 trillion in 2012 (Mapsofworld, 2014). The prices of goods have dropped down due to globalization. The globalization movement has forced countries to specialize in certain goods in which a nation holds a competitive advantage. For example Japan specializes in technological products, while other nations such as India and China specialize in labor intensive industries such as the textile industry in which companies take advantage of the low labor costs associated with doing business in these nations. Globalization has also had a positive effect on the humanitarian efforts of society. A lot more money is been invested in developing countries such as Africa in order to help these peo ple increase their standard of living. Overall the standard of living of everyone around the world has increased as a direct consequence of globalization. National boundaries have been broken for international commerce due to the many trade agreements that exists around the world such as the NAFTA, European Union, and MERCOSUR. Countries that in the past did not have access to capital have benefited from foreign direct investment (FDI) and from the ability to raise capital through equity markets such as NYSE, NASDAQ, and the London Stock Exchange among others. Despite the many benefits that globalization has had on our society it also has many cons. Globalization has not helped decrease the income disparity in the world. The top 5% richest members of society hold 70% of the global

Thursday, February 6, 2020

JOURNAL ASSIGNMENT Example | Topics and Well Written Essays - 1250 words

JOURNAL - Assignment Example This concept shifts the businesses’ marketing efforts from being product-centered to being customer-centered (Borch, 3). After the purchase I went to my grandfather’s house where he showed me his collection of vintage cars. There I found one Ford car called the Model-T Ford. My grandfather told me that at that time they used to sell only this car which was available only in the black color (Brooke, 8). The marketing concept that came to my mind was Mass Marketing where the seller is involved in the mass production, mass distribution and mass promotion of one product for all buyers. Today I was watching television where I saw a news report about a chain of supermarket that is adapting its product range to suit the needs and preferences of the local communities. I immediately linked this news to the marketing concept called Geographic segmentation (McDonald, 121). This kind of segmentation is carried out by companies such as Walmart and Kmart in United States for the purpose of retaining their customers. I was reading a book about Indian economy and how it was in total disarray before the liberalization process in 1991. The book mentioned that after Coca-Cola was forced to make an exit from Indian market, Pepsi made a comprehensive attempt to win over Indian government and business (Bachmeier, 123). The success achieved by this helped Pepsi in entering the market and dominating it for a considerable time. This kind of marketing is called Megamarketing which depends on strategic coordination of economic psychological, political and public relation skills. Branding is a very important marketing concept. It simply establishes a link between the products and services with power of brand. Branding forms an image in the minds of consumers and gives them a reason to buy that product. When I picked up my Gillette razor in